Tag / Big Data

Big Data looks different when the target is your child. I’ve written before about the benefits of marshaling and analyzing swaths of data. InBloom, an Atlanta-based nonprofit, wants to bring big data’s perks to public schools, but it’s encountering resistance from parents who view the data collection and crunching as an invasion of their children’s […]

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It’s clear by now that smart analysis of big data can help companies spot important trends and boost profitability. Less clear: whether small businesses can access the same benefits from mining their “big data”. Curious about this point, I interviewed a number of companies for Inc. magazine. Some were small-to-medium-sized businesses that had utilized big […]

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