Tag / Think with Google

Say ‘Range Rover’ and certain words come to mind: rugged, adventure, classic, expensive. Land Rover/Range Rover’s brawny/outdoorsy/upscale image has been incredibly consistent over the years. At the same time, the UK-based company has been subtly modernizing its marketing. It’s the only way to ensure Land Rover can keep growing in the hyper-competitive auto industry. Recently, […]

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Beth Comstock oversees sales, marketing and communications for General Electric. As the leader of three huge divisions in one of the world’s largest companies, Comstock has an incredible array of responsibilities. Those facts alone make her a compelling subject for a profile. But what I found most interesting about Comstock was her global, open and […]

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